R&D Marketing Strategist · Growth & Performance Specialist
I'm Vũ Trọng Minh. I help founders and brands turn marketing from guesswork into a disciplined research-and-development system — engineering compounding growth through Generative Engine Optimization, AI Search, performance media and conversion-obsessed funnels.
About
Most marketing fails for one quiet reason: decisions are made on intuition, then defended after the budget is already gone. I built my entire practice to remove that risk. As an R&D Marketing Strategist, I approach growth the way a research lab approaches discovery — with hypotheses, controlled experiments, clean measurement and ruthless prioritization of what actually compounds.
Over the last decade I've managed multi-million-dollar advertising budgets, scaled Shopify and direct-to-consumer brands across Southeast Asia and global markets, and rebuilt funnels that were quietly leaking revenue. My background sits at the intersection of three disciplines that rarely live in one person: creative performance media, technical search and semantic SEO, and the emerging frontier of Generative Engine Optimization — making brands discoverable inside the AI assistants where buying decisions increasingly begin.
I don't sell campaigns. I build growth systems that survive after the engagement ends: documented playbooks, validated channels, measurement you can trust, and a creative testing engine your team can keep running. The work is calm, evidence-led and relentlessly focused on profit.
What sets the practice apart is the refusal to separate strategy from execution. Too many advisors deliver a deck and disappear; too many media buyers optimize clicks with no view of the business behind them. I sit in both worlds. I'll model your unit economics in the morning and write ad hooks in the afternoon, because the two are inseparable — a brilliant strategy dies in weak creative, and great creative wastes spend without a strategy steering it. That combination is what lets me move fast without breaking the things that matter: your margin, your brand and your data integrity.
“If we can't measure it, we don't scale it. If it doesn't compound, it isn't strategy.”
The Method
Traditional marketing launches and hopes. R&D Marketing investigates, tests and proves. It is the engine behind every result on this page — a four-stage cycle that converts uncertainty into a predictable, compounding growth machine.
Deep diagnosis before a single dollar moves. I map your market, competitors, audience psychology, unit economics and channel mechanics, then identify the highest-leverage opportunities hiding in your funnel. Every assumption becomes a written, testable hypothesis.
I design experiments — ad concepts, landing pages, offers, audiences and GEO content — built to isolate one variable at a time. Clean creative, clean tracking, clear success criteria. Nothing ships without a way to learn from it.
Controlled rollouts with statistically honest measurement. I separate signal from noise, kill losers fast and protect budget. Decisions are made on contribution margin and incrementality, not surface-level clicks.
Winning variables are scaled deliberately and documented into repeatable playbooks. The result is a self-improving growth system — and a team that understands exactly why it works.
The power of this cycle is compounding. Each experiment doesn't just deliver a result — it deposits knowledge into a growing library of what works for your specific audience, offer and market. Six months in, you're not guessing what creative angle will land or which audience converts; you're drawing on dozens of validated learnings. That accumulated intelligence is the real asset. Campaigns end, but a research-driven growth system keeps paying dividends long after the budget is spent.
Expertise
I go narrow on the disciplines that move revenue today and the ones that will define discovery tomorrow. Depth beats breadth — a strategist who half-knows ten channels will lose to one who has mastered the few that actually fund your growth. These are mine, and they reinforce each other: paid media buys attention, conversion turns it into revenue, and search plus GEO compound it into demand you don't have to keep renting.
Buyers increasingly ask ChatGPT, Gemini and Perplexity instead of typing keywords. I structure your content, entities and authority signals so AI engines cite your brand accurately and recommend you as the answer — the new battleground for organic demand.
Beyond classic SEO, I optimize for AI Overviews and answer engines: clean semantic structure, schema markup, citable facts and topical authority that make your brand the source models trust and surface first.
Full-funnel paid acquisition engineered for profit. Rigorous attribution, creative testing frameworks, audience architecture and budget pacing that keep cost per acquisition down and return on ad spend climbing.
High-velocity creative testing on Meta and TikTok, where the hook decides the economics. I build scroll-stopping concept pipelines, server-side tracking and scaling structures that hold efficiency at volume.
End-to-end store optimization: product positioning, landing-page conversion, average order value, retention and post-purchase flows. Profitable scaling instead of expensive volume.
The compounding layer: CRO that lifts the return on every visitor, plus semantic SEO and content architecture that build durable, defensible organic demand over time.
Services
Whether you need to find your first profitable channel or break through a plateau, each engagement is scoped, milestone-driven and measured against revenue.
A forensic review of your funnel, channels, tracking and unit economics, delivered as a prioritized 90-day growth roadmap you can execute with or without me.
Hands-on management of your Facebook and TikTok Ads — creative strategy, testing, scaling and reporting — run as a continuous R&D cycle toward your target ROAS.
Make your brand the answer AI engines recommend. Entity building, citable content, schema and authority signals tuned for ChatGPT, Gemini, Perplexity and Google AI Overviews.
Turn your store into a conversion machine: landing pages, offer structure, AOV mechanics and retention flows paired with profitable paid acquisition.
Predictable pipelines for service and B2B brands — magnet offers, high-intent funnels and qualification logic that fill your calendar with the right conversations.
Embedded strategic leadership for teams that need senior direction without a full-time hire — I set the roadmap, coach your team and own the growth scorecard.
Experience
Partner with founders and e-commerce brands to design research-driven growth systems. Pioneered a GEO and AI Search practice that positions clients as the recommended answer inside generative engines, while managing paid acquisition that consistently beats target ROAS.
Led performance teams scaling Shopify brands across Meta and TikTok. Built creative testing pipelines and server-side tracking that grew monthly revenue while protecting contribution margin during rapid scale.
Managed multi-client portfolios across paid social and search. Developed the experiment-first methodology that later became my R&D Marketing framework, and mentored junior media buyers.
Cut my teeth on hands-on campaign execution, analytics and conversion optimization — learning early that the numbers, not opinions, decide what works.
Skills & Tools
Strategy is nothing without execution. These are the disciplines and platforms I work in daily.
Achievements
Case Studies
Three engagements that show the R&D framework in action. Brand names are withheld under confidentiality; the results are real.
A skincare brand had stalled at a revenue ceiling. Their Facebook Ads return on ad spend had slipped below break-even and every attempt to scale spend pushed cost per acquisition higher. Creative was stale and tracking was unreliable after iOS privacy changes.
I rebuilt measurement with server-side tracking through Meta CAPI, then launched a structured creative R&D pipeline — testing hooks, formats and angles at velocity to find repeatable winners. On the store, I restructured offers around higher average order value and added post-purchase retention flows.
The winning creative framework became an internal playbook the brand's in-house team still runs.
A premium service company relied entirely on referrals and had no predictable pipeline. They had tried TikTok Ads with no clear offer and burned budget on traffic that never converted into qualified conversations.
I designed a high-value lead magnet and a high-intent funnel, then built a TikTok creative strategy that educated before it sold. A lead-scoring layer and automated routing ensured only sales-ready prospects reached the calendar, while nurture sequences warmed the rest.
Referrals became a bonus rather than the only source of growth.
A B2B SaaS founder noticed prospects arriving already having "asked ChatGPT" — and the AI was recommending competitors. Their content was invisible to generative engines despite solid traditional rankings.
I ran a Generative Engine Optimization program: rebuilding entity and schema architecture, publishing citable, fact-dense content structured for AI extraction, and strengthening authority signals across the web. Then I monitored how ChatGPT, Perplexity and Google AI Overviews represented the brand and iterated.
GEO became the brand's most cost-efficient acquisition channel within a quarter.
Testimonials
Minh is the rare strategist who is equally comfortable in a spreadsheet and a creative brief. He rebuilt our paid acquisition into something we finally understand — and our ROAS has never been healthier.
We went from praying for referrals to a calendar full of qualified calls. The lead system Minh built runs like clockwork and the quality of conversations transformed our close rate.
Most consultants talk about AI. Minh actually made our brand the answer ChatGPT recommends. It is now one of our cheapest and most consistent sources of qualified trials.
What I valued most was the discipline. Nothing scaled on a hunch. Every decision had data behind it, and the playbooks he left us mean the growth didn't leave when the engagement ended.
Every partnership above started the same way: a single honest conversation about where the business wanted to go and what was holding it back. No long pitch, no jargon — just a clear-eyed look at the numbers and the fastest path through them. If that's the kind of working relationship you're after, the next case study could be yours.
Insights
Practical thinking on where marketing is heading and how to stay ahead of it.
Search is splitting in two. One half still types keywords; the other half simply asks an AI. This piece breaks down how Generative Engine Optimization works, why citations beat rankings, and the entity and schema foundations that make models trust your brand.
Discuss this topic →On Meta and TikTok, the algorithm is no longer the edge — the creative is. Here's the R&D pipeline I use to manufacture winning hooks on demand, separate signal from noise, and scale without watching efficiency collapse.
Discuss this topic →Revenue is a vanity metric if margin is bleeding. This article reframes Shopify growth around contribution margin, average order value and retention — the levers that decide whether scale makes you richer or just busier.
Discuss this topic →FAQ
I treat every campaign as a controlled experiment. I research the market, audience and channel mechanics, form a clear hypothesis, run structured tests, and scale only the variables that prove profitable. The output isn't a one-off campaign but a repeatable growth system built on evidence rather than opinion.
GEO is the practice of optimizing your brand so it is cited, recommended and accurately represented inside AI answer engines such as ChatGPT, Gemini, Perplexity and Google AI Overviews. As more buyers ask AI assistants instead of typing keywords, GEO protects and grows the share of conversations where your brand is the recommended answer.
My core paid platforms are Meta (Facebook and Instagram Ads) and TikTok Ads, supported by Google and YouTube where the funnel justifies them. I build full-funnel structures with creative testing frameworks and conversion tracking that tie ad spend directly to revenue.
Yes — a large share of my work is scaling Shopify and direct-to-consumer stores. I optimize the whole commercial chain: product positioning, landing pages, paid acquisition, conversion rate, average order value and retention, so growth is profitable rather than just high in volume.
Every engagement starts with agreed north-star metrics: typically ROAS, cost per acquisition, contribution margin, qualified lead volume and customer lifetime value. I report against these transparently and prioritize profit and durable growth over vanity metrics like impressions or follower counts.
I work best with funded startups, growing e-commerce brands and service businesses ready to invest in disciplined growth. Whether you're validating your first profitable channel or scaling past a plateau, the R&D framework adapts to your stage and budget.
Paid acquisition tests usually produce directional signal within two to four weeks, with meaningful optimization compounding over the first ninety days. GEO and semantic SEO are longer-horizon investments that typically show momentum across two to four months and keep compounding beyond that.
Send a short message through the contact form below or email vutrongminh.marketing@gmail.com. I respond with a brief discovery call to understand your goals, audit your current funnel, and propose a focused growth roadmap with clear milestones before any commitment.
Lead Generation · Contact
Tell me about your business and where you want to go. I'll reply personally with honest, specific thoughts on your fastest path to profitable growth — and whether we're the right fit to work together.
Submit the form and qualify for a complimentary strategy session: a focused review of your funnel and the three highest-leverage moves you can make this quarter.
Your request is in. I'll personally review your details and reply within one business day. Talk soon.